Morris Moran, Owner and President

Morris Moran has more than two decades of experience in the fields of information technology and medical billing and coding. From writing code to designing complex IT architecture, he has helped major healthcare billing and technology companies build hardware and software systems centered on speed and scalability.

In June 2006, Moran took ownership of First Coast Billing, a Jacksonville, Florida, medical billing company founded in 1990. He has used his extensive IT experience, as well as his knowledge of regulations and reimbursement patterns of the major insurance carriers, to help First Coast Billing grow into a trusted partner for private and hospital-owned providers throughout the country.

In July of 2009 Moran partnered with Edsel Pertile to form a software company called Intersect Billing Solutions Inc (IBS). This company is focused on medical industry software solutions. Over the past 5 years IBS has developed an end-to-end practice management solution that is highly customizable and efficient. Moran believes that in order to keep up with an ever changing industry while maintaining compliance and security, this type of solution is essential to stay ahead of the problems and issues that are common with ‘out-of-the-box’ solutions.

A husband and father of three, Moran enjoys spending time with his family, watching and coaching his sons’ sports teams and playing golf. He is actively involved in his church and is engaged in many ministries based in that church community.


Sandy Hund, Director of Marketing and Client Relations

Sandy has a professional career in the healthcare environment spanning nineteen years. Sixteen of those years she was a Practice Manager, Administrator, Hospital Director and COO for both private and hospital owned physician’s practices. These practices included smaller operations with one to ten healthcare providers and larger ones with ten to twenty providers. Because of her extensive knowledge of most aspects of the healthcare industry, she brings oversight in all areas of our business.

Her experience in healthcare management includes Internal Medicine, Family Medicine, Urology, Neurology, Neurosurgery and Physical Therapy. For two of the years in management, Sandy was also responsible for software support and training for three leading industry software applications.
For several years of her career, she was a project coordinator for one of the above mentioned software companies. This provided a wide range of opportunities to strengthen her technical skills, utilize her organizational abilities and practice her love of teaching, and the experience has enabled her to understand First Coast’s software development business.

Sandy began working with First Coast after moving from the mountains of North Carolina to St. Augustine to be close to her son and his family. She enjoys spending time with her three grandchildren, is an avid reader and participates in many areas of service in her church community.


Karlene Houston, Operations Manager

Karlene joined the management team in 2013 after working as a Billing Specialist in her first year with the company. She graduated with a billing and coding degree and interned with First Coast during that time. Karlene is responsible for daily operations which includes oversight of all billing functions and personnel, client liaison and customer service.

Karlene has lived in the Jacksonville, Florida area for most of her life. She and her husband have a young son and have future plans for adding to their family. Karlene enjoys spending time with family and friends and also finds time to use her creative talents and love of crafting when she can. She is an active member at her family’s local church and is involved in that community.


George Norman, IT Manager

George joined the company in 2011, and became part of the management team in 2012. He is responsible for all electronic communications within the company as well as maintaining the computer systems and hardware. George is currently in school to further his knowledge of software development.

Born and raised in Jacksonville, FL,  George is married with two sons ages 10 and two. He is a youth baseball coach for his oldest son’s baseball team and enjoys spending time with his family whenever he can.


Ashlee Lakoskey, Client Services Manager

Ashlee recently joined the management team, bringing with her an extensive experience and knowledge of a wide range of medicine and medical practices. She has a degree in Exercise Physiology, and has worked for several private practices and hospital groups in the Jacksonville area. Her experience with Emergency Medicine, Critical Care, OBGYN and Orthopedics allows her to view medical billing from all angles and provides a more holistic approach to problem solving.

Ashlee is from Jacksonville, and after spending a few years post-college living in Alabama and New York, she has returned to be closer to her family. She is a new mom to a baby girl named Brooklyn, and she and her husband, Bryce, are currently looking to buy a house. She enjoys spending time outdoors, listening to live music, watching college football and taking long walks with her family and dog, Hudson.